Document Type: Original Article
Authors: Narendra Kumar, Dalia Younis , Paula Bajdor
Abstract
The paper that follows investigates the social and economic effects of media. It explores how the media affects societal norms, and individual behaviors, including political activity by drawing conclusions from peer-reviewed research. The report explores how media platforms' revenue structures are changing as well as their financial ramifications, highlighting the consequences of media piracy and media consolidation. This study promotes a varied and inclusive media environment that meets individual requirements and leads to favorable social results by emphasizing responsible media practices.